Social Media is an increasingly popular online marketing tool. Video Marketing, Facebook, twitter, etc., give you a way to communicate your product or service within the shortest time possible. Nothing comes close to the power of a well-designed video message. The right video can land you several thousand viewers and brand awareness. The benefit of video marketing is the play on optimization. Google will display your video within the keyword search area. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of channels like Twitter, the barrier to entry in social media is greatly reduced.